M.IN.D - Marketing, Internationalization & Development

The M.IN.D – Marketing, Internationalization & Development project aims to:


  • create a stable, European network between institutional, economic and training actors to reduce the mismatch between the needs for skills of the production system and the training supplied by VET actors
  • create a cooperation process to analyse, design, test, validate and disseminate a European framework to qualify an «International Marketing Manager» vocational profile, broken down into competences, named and describing knowledge and capacities/abilities and indicating the relative EQF level of the result expected and indicators to identify possession/exercise of a set of distinctive skills to:
    • support SMEs in internationalisation processes by defining the strategy to choose the foreign country/market, the methods of entry and positioning with respect to the competition, communication strategies, with particular reference to the specific issues of agro-food products
    • analyse the internal and external resources of the enterprise to identify market opportunities and relative strategies to adopt
    • define international marketing strategies starting by analysing the competition and then market segmentation
    • guiding SMEs in defining export plans on the basis of competitive and marketing strategies.
  • increase digital integration in learning, favouring access to a plurality of OER created with visual thinking techniques available online for at least three years after project end, to allow a vast number of people to maintain the functional competences of strategic planning of international projection of SMEs.

Reference programme


Promoted by Prism Consulting Srl on the Erasmus+ KA2 – Strategic Partnerships for Vocational Educational Training, codice 2015-1-IT01-KA202-004665

National and international partners


  • Prism Consulting Srl (IT)
  • FORMAPER – Agenzia Speciale della Camera di Commercio di Milano
  • IAT – Instituto Andaluz de Tecnologia
  • Espaitec
  • Hellenic American Union
  • Camera di Commercio di Salerno
  • Camera di Commercio e Industria Italiana per la Spagna
  • Chambre de Commerce Italienne de Lyon
  • Athens Chamber of Commerce and Industry (ACCI)
  • Aydın Ticaret Borsası
  • Aydın Governership E.U AND Foreign Relations Coordination Center

For further information, please go to the “parner” section of the site

Products developed

Some of the products developed for the M.IN.D project by the national and international partners, can be found in the relevant section of the website


For further information, please go to the “” section of the site